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The Crucible Project

  • 8 helpers

DMU’s Crucible Project is an entrepreneurship opportunity for graduates to explore a business opportunity with the support of training, workshop facilities, and funding.

Cristian Zuzunaga

Masterclass Lead - Branding

Branding and Marketing
– Design Philosophy
– Brand Vision
– Self Critiquing and Reflection
– Customer Perception

Gemma Ryan

Masterclass Lead - Intellectual Property

Dual qualified solicitor and chartered trademark attorney.
-Protecting your brand, the Intellectual Property that your business may own now or in the future.
– Advice on Patents, Trade Marks, Copyright and Design.
– Cost-effective ways to protect your ideas and brand. – Information that needs to not only be considered at the beginning of your business but also throughout its growth.

Masterclass Lead - The Art of Copywriting

Copywriting training and mentoring support, built on 37 years working as a copywriter, plus extensive experience as a copywriting trainer.
– Helping you understand how to make your words work harder across your marketing channels.
– Blog Writing, Marketing or website communication.

Abigail Hall

Masterclass Lead - Resilience in Business

Advice on business resilience
– Product Development
– Entering new markets.
– Developing your business idea from product to service and from service to product.
– Developing strategic relationships
– Goal setting.

Jenny Cross

Masterclass Lead - Marketing and Social Media

CEO of Cross Products and Niche Magazine.
– Support and guidance around all aspects of business marketing
– Blog Writing
– LinkedIn
– Events

Alison Machin

Masterclass Lead - Action for Success and Finance

Business Growth and Start-up Finance
– Value proposition
– Marketing and sales strategy
– Sales forecasting
– Managing finances and cashflow
– Coaching
– Networking and developing contacts and leads

Sharon Keevins

Masterclass Lead - Web Design

KangarooUK are experts in web design
– Build a Template Webpage
– Support with Domains and Addresses
– Widgets, Plugins and API assistance
– Web Design and adding content
– SEO and Markeing

Ellen O’Hara

Masterclass Lead - Design, Discover & Diversify

General creative business coaching and a focus – for Crucible – on diversifying income streams. This could mean developing new offers, reaching new audiences / markets with your existing offers or creating an entirely new stream based on your key skills and strengths.